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Pharma is a good bet. FMCG too but need to be selective - Lead the generation and analysis of insights on customers and the market
- Establish processes for collection and collation of insights from multiple sources – internal and through market research
- Provide critical inputs re customer insights for strategy development Business accountabilities
- Lead the development of a rich and robust view on customer segments (grower and channel) through appropriate insight generation mechanisms
- Establish internal processes – tools, capabilities, processes on capturing and integrating insights from multiple sources and databases to support relevant business decisions
- Support GTM Lead and Customer Experience Lead with inputs on customer segment strategies, CRM activities, targeting & KPI setting through relevant insight related inputs
- Develop a platform for collecting and analyzing key competitor information. Drive processes on competitor analysis, wargaming
- Support long-range planning where appropriate with customer, market, competitor insights
- Support market research projects through appropriate design. Ensure quality and actionability of output.
- Manage a defined budget. Coordinate expenditure to maximize value and efficiencies, negotiate with suppliers Transition accountabilities
List all accountabilities which are relevant during the first 6 -18 months in connection with the transition. • Establish insight generation and collection processes within the organization
• Support GTM development through insight generation for customer segments
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